No One Cares

May 17, 2025

By Shawn

Believe it or not – this article isn’t some gritty philosophy – it’s about building REAL muscle. We always have a ton of excuses as to why we’re not as big or as strong as we could have been – but no one cares. There’s only one way to build real size – and the answer doesn’t come in a bottle. Let’s get into this… 

There’s a well known fact when it comes to building muscle…

If you want to grow – you have to f**king work for it. 

We all know this – but very few people talk about it. 

They talk about the latest gear they’re on or the latest protein powder they’ve found – but when it comes to the nuts and bolts of it all – everybody avoids the conversation about the actual work. 

Think about it – everyone wants muscle – but very few people are willing to suffer for it. 

They want shortcuts. Hacks. “Tips from pros.” The latest magic powder in a shiny tub that they saw on TikTok – hawked by some broccoli-haired teen. 

And let’s be real – supplements DO help, food REALLY matters and recovery is critical… 

But that’s not what builds muscle. You know what does? 

Discipline.

Muscle isn’t grown in a bottle – it’s carved in pain. 

It’s built with reps that make your soul scream – it’s forged under a barbell when your hands are shaking, your head is spinning and everything in you is screaming, “STOP”. 

The answer isn’t another steak at dinner… 

You need to suffer more. 

You need to show up when it’s hard. 

And you really need to stop negotiating with yourself.

The Iron Doesn’t Care About Your Feelings

You can have the perfect meal plan, the ideal macros and every scientifically studied supplement known to man – and it won’t mean a damn thing if you don’t put in the work. 

The barbell is an unbiased judge. 

It doesn’t care how you feel. It doesn’t care if you’re tired, heartbroken or “not in the zone.” 

The only thing it knows is effort…

And that effort demands focus. 

Muscle is earned – not bought… 

And every time you step in the gym – you’re either building it or bullshitting yourself. 

You think the guy deadlifting 500 pounds is thinking about his stupid frickin’ macros? 

No. He’s thinking: pull or die – because that’s the mentality it takes to move half a friggin’ ton! 

Grit Over Gear. Always.

You can shoot up every drug under the sun and still look like you skip leg day if you don’t have discipline. 

You can buy every supplement and still be soft if you half-ass your sets… 

And you can eat 6,000 calories a day and never grow if you train like a tourist.

Grit is the growth multiplier… 

It’s what turns an average plan into ACTUAL results. 

It’s what turns basic creatine into fuel for war. 

You don’t need perfection – you need intensity…

Relentless, violent, focused intensity. Every rep, every set, every f**king day.

No One Cares What You Could’ve Been

You’ll never regret working harder…

But you will regret every skipped set, every session where you coasted, every excuse you let win. 

Muscle doesn’t care about your potential – it cares about your performance.

You want to grow? 

Then yes – get your food, supplements and plan right… 

But none of that means shit if you’re not giving it your absolute all in the gym. You have to commit to growth – and the commitment is proven through the effort you put out every time you set foot in the iron sanctuary. 

So stop waiting for the right plan, the right program, the right timing… 

Instead, take a page out of Ronnie Coleman’s book: pick up the weight, lock in and move it until you grow.

As he used to say, “Ain’t nothin’ but a peanut.”

“There is no easy way. There is only hard work, late nights, early mornings, blood, sweat, and sacrifice.” – Arnold Schwarzenegger

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